What is marketing? Discuss its nature, scope and importance.
Answers
Answer:
The term Marketing is derived from the word 'Market'. Here, Market refers to the place or geographical area where buyers and sellers gather and enter into transactions involving transfer of ownership of goods and services
Answer:
The term Marketing is derived from the word 'Market'. Here, Market refers to the place or geographical area where buyers and sellers gather and enter into transactions involving transfer of ownership of goods and services
A market is a social structure that brings together a buyer and a seller to agree a price to exchange goods or services. In a market a firm and its products are priced and evaluated by the consumers or the buyers.
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