what is marketing mix. what's its nature scope and importance
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marketing mix is combination of 4ps product price place promotion . marketing mix is realted all the decision of sales. all decisions increase the sales . marketing mix is a combination of those marketing activities methods factors tools ands techniques
features or nature
1 continue process
2 effectiveness of 4ps
3 objectives
4 market streatgy
5 increase the sales
6 earn profit maximise
7 consumer satisfaction
importance
1 consumer satisfaction
2 variable trends
3 increase sales and profits
determined cost
5 proper balance of marketing
6 determine of responsibility
scope of marketing
1 interdependence of elements
2 effective environment
3 coordination
4 basis on marketing budget
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