what is marketing myopia in marketing management??
Answers
Answer:
The phrase was coined in 1960 by Theodore C. Levitt. It’s a theory that states companies focus on their needs and short term growth strategies. They neglect the needs and wants of their customers and fail as a result.
In short, businesses are busy selling what they have instead of improving it based on what their customers tell them. The market votes with its wallet and will force anyone out of business who doesn’t meet its needs.
The perfect example of this is Blockbuster. People were leaving the video rental service behind and instead of making the painful changes needed to survive, they buckled under the pressure.
Answer:
Electricity is the set of physical phenomena associated with the presence and motion of matter that has a property of electric charge. Electricity is related to magnetism, both being part of the phenomenon of electromagnetism, as described by Maxwell's equations.
Explanation:
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