Question

What is marketing of Information product and services? Explain different ways of doing it.

Answer 1

Libraries and information centers have begun to realize that marketing of information products and services is an integral part of administration, especially as a means for improving user satisfaction and promoting the use of services by current and potential users.

Answer 2

Marketing also includes ongoing promotions, which can include advertising, public relations, sales and customer service. Various methods of market research are used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc.