Question

What is marketing planning ? As a manager, how will you use marketing mix for effective marketing planning ?

Answer 1

What is marketing planning ?

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-writteA marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business.