Question

What is marketing strategy and policies?

Answer 1

A Strategy is a special plan made to achieve a market position and to reach the organizational goals and objectives, but Policy refers to a set of rules made by the organization for rational decision making.

Answer 2

Answer:

An overall marketing plan can include multiple marketing strategies, each focusing on a different target market and each combining the 4 P's differently. The marketing policy, however, is a constant that guides the planning process and ensures each individual strategy aligns with ethical objectives