What is Mass Communication?
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Mass communication (or communications) can be defined as the process of creating, sending, receiving, and analyzing messages to large audiences via verbal and written media.
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Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising are part.
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Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333).
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