what is mass communication?
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Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as these technologies are used for the dissemination of information, of which journalism and advertising are part
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ᴍᴀꜱꜱ ᴄᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴ ɪꜱ ᴛʜᴇ ᴘʀᴏᴄᴇꜱꜱ ᴏꜰ ɪᴍᴘᴀʀᴛɪɴɢ ᴀɴᴅ ᴇxᴄʜᴀɴɢɪɴɢ ɪɴꜰᴏʀᴍᴀᴛɪᴏɴ ᴛʜʀᴏᴜɢʜ ᴍᴀꜱꜱ ᴍᴇᴅɪᴀ ᴛᴏ ʟᴀʀɢᴇ ꜱᴇɢᴍᴇɴᴛꜱ ᴏꜰ ᴛʜᴇ ᴘᴏᴘᴜʟᴀᴛɪᴏɴ. ɪᴛ ɪꜱ ᴜꜱᴜᴀʟʟʏ ᴜɴᴅᴇʀꜱᴛᴏᴏᴅ ꜰᴏʀ ʀᴇʟᴀᴛɪɴɢ ᴛᴏ ᴠᴀʀɪᴏᴜꜱ ꜰᴏʀᴍꜱ ᴏꜰ ᴍᴇᴅɪᴀ, ᴀꜱ ᴛʜᴇꜱᴇ ᴛᴇᴄʜɴᴏʟᴏɢɪᴇꜱ ᴀʀᴇ ᴜꜱᴇᴅ ꜰᴏʀ ᴛʜᴇ ᴅɪꜱꜱᴇᴍɪɴᴀᴛɪᴏɴ ᴏꜰ ɪɴꜰᴏʀᴍᴀᴛɪᴏɴ, ᴏꜰ ᴡʜɪᴄʜ ᴊᴏᴜʀɴᴀʟɪꜱᴍ ᴀɴᴅ ᴀᴅᴠᴇʀᴛɪꜱɪɴɢ ᴀʀᴇ ᴘᴀʀᴛ.
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