what is Mc Donaldisation ?
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McDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. You may think it started with Ray Kroc in the 1950's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that.
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ғʀᴏᴍ ᴡɪᴋɪᴘᴇᴅɪᴀ, ᴛʜᴇ ғʀᴇᴇ ᴇɴᴄʏᴄʟᴏᴘᴇᴅɪᴀ. ᴍᴄᴅᴏɴᴀʟᴅɪᴢᴀᴛɪᴏɴ ɪs ᴀ ᴍᴄᴡᴏʀᴅ ᴅᴇᴠᴇʟᴏᴘᴇᴅ ʙʏ sᴏᴄɪᴏʟᴏɢɪsᴛ ɢᴇᴏʀɢᴇ ʀɪᴛᴢᴇʀ ɪɴ ʜɪs 1993 ʙᴏᴏᴋ ᴛʜᴇ ᴍᴄᴅᴏɴᴀʟᴅɪᴢᴀᴛɪᴏɴ ᴏғ sᴏᴄɪᴇᴛʏ. ғᴏʀ ʀɪᴛᴢᴇʀ, "ᴍᴄᴅᴏɴᴀʟᴅɪᴢᴀᴛɪᴏɴ" ɪs ᴡʜᴇɴ ᴀ sᴏᴄɪᴇᴛʏ ᴀᴅᴏᴘᴛs ᴛʜᴇ ᴄʜᴀʀᴀᴄᴛᴇʀɪsᴛɪᴄs ᴏғ ᴀ ғᴀsᴛ-ғᴏᴏᴅ ʀᴇsᴛᴀᴜʀᴀɴᴛ.
ᴍᴀʀᴋ ᴀs ʙʀᴀɪɴʟɪsᴛ
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