What is mean by Pharmaceutical Marketing? Explain in brief the pharmaceutical market Dimensions?
Answers
MBA in Pharmaceutical Management is an integrated program of Pharmaceutical science and technology with various business strategies and regulatory issues pertaining to pharma industries. ... You will also study pharmaceutical regulatory affairs and supply chain management within the industry.
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Answer:
Pharmaceutical marketing is marketing of pharmaceutical products i.e. promoting and advertising the sale of pharmaceutical products.
Explanation: The pharmaceutical market dimensions is how we visualize and sketch the profile of the market.. dimensions of p'ceutical market includes:
1) The size of the geographical market i.e the distribution of the market geographically
2) The size of the therapeutic group
3) Size by demography of consumer(patients) as well as customer(doctor)
4) The size of competition i.e. how many competitors are operating in each segment and the benefits they are offering
5) Size of market by volume i.e. the dealer network or according to their volume of purchases
6) Size of institutional market which includes hospitals(govt. and corporate), polyclinics, defence