Question

What is meant by ambassador of goodwill? How can a salesman become an ambassador of good will?​

Answer 1

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Answer 2

Ambassador of Goodwill.

Explanation:

An ambassador of goodwill is a person in business who represents the ideals and beliefs of any business organization. He passes on the beliefs of the organization to the general public in a manner that a positive image is created in their minds.

• Goodwill refers to the positive image of any business organization. While this is not a physical asset, goodwill is one of the most important factors in determining the success or failure of the business.
• A salesman is a person who sells the items of any business firm directly to the customers. Since they are in constant touch with the people, the behavior, personality, as well as their conduct with the potential customers is considered to be the image of the business in the market.
• A salesman with good behavior can generate loyal customers for a business while a salesman with rude and disrespectful behavior can bring losses to a thriving business.
• Hence, it could be said that a salesman becomes an ambassador of goodwill.