Question

what is meant by brand loyalty​

Answer 1

Answer:

the tendency of some consumers to continue buying the same brand of goods rather than competing brands.

Explanation:

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Answer 2

Brand loyalty is the positive association consumers attach to a particular product or brand. Customers that exhibit brand loyalty are devoted to a product or service, which is demonstrated by their repeat purchases despite competitor's efforts to lure them away.

• Brand loyalty occurs when a customer chooses to repeatedly purchase a product produced by the same company instead of a substitute product produced by a competitor. For example, some people will always buy Coke at the grocery store, while other people will always purchase Pepsi.