English, asked by mehrimasanajarin, 5 months ago

what is meant by brand management?

Answers

Answered by skandy16

1

Explanation:

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Developing a strategic plan to maintain brand equity or gain brand value requires a comprehensive understanding of the brand, its target market, and the company's overall vision.

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