Question

What is meant by Brand Management?
O Managing the marketing staff
O Management of the marketing budget
O The company executive management team
O Creating a consistent image for the company​

Answer 1

Answer:

Management of the marketing budget

Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. Effective brand management enables the price of products to go up and builds loyal customers through positive brand associations and images or a strong awareness of the brand.