Question

What is meant by brand name? State any five characteristics of a good brand name.​

Answer 1

Answer:

Answer:A brand name or trade name is a name applied by a manufacturer or organization to a particular product.

Characteristics of good brand name are:

1. Characteristics of good brand name are: It should be unique / distinctive.
2. It should be extendable.
3. It should be extendable. It should be easy to pronounce, identified and memorized.
4. It should be extendable. It should be easy to pronounce, identified and memorized. It should give an idea about product’s qualities and benefits.
5. It should be easily convertible into foreign languages.

I hope it is helpful