What is meant by consumer attitude?" what are its components and functions?
Answers
Explanation:
Consumer attitude may be defined as a feeling of favorableness or unfavorableness that an individual has towards an object. ... Belief plays a vital role for consumers because, it can be either positive or negative towards an object.
Answer:
Explanation:
Consumer attitude may be defined as a feeling of favorable or unfavorable that an individual has towards an object. An individual having positive attitude is more likely to buy a product and this results in the liking or disliking a product.
Consumer attitude has three components:
- Beliefs
- Feelings
- Behavioral Intentions
Function of consumer attitudes:
Adjustment Function:
Attitudes helps people to adjust to different circumstances.
Ego Defensive Function:
Attitudes are formed to protect the ego or to save self esteem image.
Knowledge Function:
Individuals attitude towards a product after getting information about it.