what is meant by INTERNATIONAL BUSINESS?
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international business. 1. The exchange of goods and services among individuals and businesses in multiple countries. 2. A specific entity, such as a multinational corporation or international business company that engages in business among multiple countries.
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international business refers to the trade of goods, services, technology ,capital and knowledge across national borders at a global or transnational level to conduct business overseas, multinational companies need to bridge separate national markets into the global market place
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