what is meant by mass market?
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The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. ... Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.
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The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. ... Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web.
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