What is meant by Media research ? Explain the importance and functions of Media Research.
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The media, broadly speaking, have a significant role to play in responsible research and innovation. On the one hand by keeping the public informed about leading scientific discoveries and engaging the public in authoritative and clear debates about scientific issues. On the other hand by using new media tools to increase the exchange of information and knowledge across disciplines, sectors and national borders.
The starting point of the debate in the 2013 ‘European Intersectoral Summit on Research and Innovation (EISRI)’ debate was the recognition of the startling changes that the information eco-system and media environment in general has seen in the past years.
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