WHAT IS MEANT BY PPL..........
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Stands for "Pay Per Lead." PPL is similar to CPL, but measures the cost per lead from the advertiser's perspective. For example, if an advertiser pays $500 for 1,000 leads, the advertiser's average PPL is $0.50 ($500 ? 1000). Leads can be anything from basic page views to product purchases or new service signups. Leads that generate more revenue generally have a higher PPL.
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what PPL or people
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