What is meant by purchase in evaluation of firm's goolwill?
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Goodwill is an intangible asset associated with the purchase of one company by another. The value of a company's brand name, solid customer base, good customer relations, good employee relations, and any patents or proprietary technology represent some examples of goodwill.
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Goodwill is an intangible asset associated with the purchase of one company by another. ... The value of a company's brand name, solid customer base, good customer relations, good employee relations, and any patents or proprietary technology represent some examples of goodwill.
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