Question

what is meant by Retailer ? Explain the
Characteristics of retailer!
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Answer 1

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A retailer is last middlemen in the chain of distribution of goods to consumers. He is a link between the wholesalers and the consumer. The American Marketing Association defines retailing as “the activities involved in selling directly to the ultimate consumer for personal and non-business use.

Answer 2

Answer:

Characteristics Of Retailing

Stock small quantities of goods – Retailers usually stock small quantities of goods compared to manufacturers and wholesalers. ... Sells the goods at maximum prices – Since retailing involves selling the products directly to the customers, it also witnesses the maximum price of the product.

Explanation:

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