Question

what is meant by search, experience and credence attribute? How to the influence consumer Behavior ​

Answer 1

Design/methodology/approach ‐ A survey was undertaken (n=400) examining consumers' information search practices for a range of credence services in comparison to non-credence services (search and experience services). Findings ‐ Involvement in the search process is high in terms of importance but not interest. Somewhat surprisingly, consumers of credence services do not undertake a more comprehensive information search than non-credence service purchasers in terms of the use of external sources of information. They do, however, depend more on the opinion of salespeople, the experience of friends and the content of consumer reports.