Question

what is meant by the term marketing mix explain the various components of marketing mix briefly​

Answer 1

The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements. ... Place: refers to the point of sale.

Answer 2

Marketing Mix is a set of marketing tool or tactics, used to promote a product or services in the market and sell it. The product will then be sold, according to marketing and promotional strategy. The components of the marketing mix consist of 4Ps Product, Price, Place, and Promotion.