Question

What is media economics? what is its importance in media studies?

Answer 1

Scholarship on media economics applies economic principles and theories to the study of organizations and industries engaged in communication. The traditional mass media—newspapers, television, film, magazines, books, and radio—have been the focus of much of the scholarship that media economists have produced.

Conclusions As a field of scholarship, media economicsresearch offers important contributions to media studies.Media economics research faces many challenges as it attempts to analyze and evaluate the complex and changing world in which the mass media industries operate.

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Answer 2

Scholarship on media economics applies economic principles and theories to the study of organizations and industries engaged in communication. The traditional mass media—newspapers, television, film, magazines, books, and radio—have been the focus of much of the scholarship that media economists have produced.

Conclusions As a field of scholarship, media economicsresearch offers important contributions to media studies.Media economics research faces many challenges as it attempts to analyze and evaluate the complex and changing world in which the mass media industries operate.

hope it helps you
mark as a brainlist please