what is micro environmental forces of marketing?
Answers
Factors or elements in an organization's immediate area of operations that affect its performance and decision-making freedom. These factors include competitors, customers, distribution channels, suppliers, and the general public.
A marketing department functions in a sales environment that is impacted by factors external to the organization and therefore beyond its control. These factors are either "macroenvironmental" or "microenvironmental" forces. Macroenvironmental elements are encompassing; they include such concepts as demographics, economics, social and cultural factors, political and legal factors, technology and the natural environment; microenvironmental forces are those that are distinct and individual, such as customers, producers, marketing intermediaries, public entities and the company itself.