what is millenial gallery
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As little as 15 years ago, the only avenue emerging artists had to get their work out into the world was to be “discovered” by an art dealer, who, after testing the market by including their work in a few group shows, would add them to the roster and then take on the role of agent, broker, gatekeeper, and PR rep.
In 2018, this route still exists. But as mid-tier galleries struggle to keep their doors open—and the sheer number of art-school graduates rises ever higher—the success rate has become smaller and smaller.
Sounds terrible, right? It’s not, really. Because artists have a trick up their paint-splattered sleeves, and it’s rooted in the very nature of creativity: They can be, and always have been, inventive not only in the studio, but also in getting their work out of the studio. Today, the internet offers a virtually infinite number of potential viewers and supporters.