what is new era marketing amidst hyper-competition?
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Intense competition drives companies to focus more on marketing activities. Customers have many choices and at times they are fickle minded to make selections. These customers are value seekers. Making comparisons has become a trend as there are many platforms to acquire such assistance, such as social media. Moreover, such assistance, not only influence customers positively but negative as well. Marketers need to acknowledge such behaviors and seek for strategic approach to overcome such challenges. Hence, this calls for the awakening of new era marketing, enhancing the primary activities by improving the supporting activities and further looking out for niche opportunities that could bring the company to greater heights.
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