what is one channel of distribution
Answers
Answer: One level distribution channel is one in which there is one intermediary between the manufacturer of goods and services and the consumers. Here, producer sells the goods to retailers who in turn sell the goods to the consumers. One Point Lesson
Answer:
A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.
There are basically four types of marketing channels:
- Direct selling;
- Selling through intermediaries;
- Dual distribution; and.
- Reverse channels
One level distribution channel is one in which there is one intermediary between the manufacturer of goods and services and the consumers. Here, producer sells the goods to retailers who in turn sell the goods to the consumers.
Intermediaries are the organizations who make the product available for the consumers. Channels are classified on the basis of number of intermediaries between producer and consumer. So, the classification can also be done on the basis of direct (Zero level) and indirect marketing (One level, Two level).