what is online marketing explain the advantage and disadvantage
Answers
Answer:
Advantages
1 Real-time social sharing and exposing of promotional or other media content
2 Complimenting existing digital infrastructure like websites etc. through social media
3 Targeted exposure in the networks you choose
4 Increased likelihood of free advertising (word of mouth, verbally and digitally)
Disadvantages
1 Customer complaints and feedback visible and open for scrutiny from the public
2 Increased usage of business and personal resources to manage and control your social media campaign
3 Training and expertise necessary to manage social media to the optimum
4 Your digital footprint becomes too much to handle – Turn to negative online reputation
Internet marketing has become more and more popular nowadays among businesses around the world. Considering that organizations have discovered the wide range benefits of internet marketing and leveraged the advantages of online business in promoting products and services in the virtual market, internet marketing has indeed become the leading medium for marketing all over the world.