what is ortho effect??
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Presence of any group at ortho position of aryl ring in carboxylic acids increases the acidic strength due to inhibition of resonance is known as ortho effect. ... For Acid - Ortho substituted carboxylic acid is strong acid than the benzoic acid, due to steric hindrance effect by Ortho substituent .
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The ortho effect is the increase in the acidity of an ortho-substituted benzoic acid compared to its meta- and para-substituted isomers.
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