Question

What is physical distribution? Channels of distribution sould you select for cold drinks?

Answer 1

Answer:

Last stage of production is consumption and consumers are

called customers; Hence, Products are produced to provide it to the

consumers. But, middlemen‟s are involved to fulfill the gap between

the producers to the consumers. Producers produce the product

and sell it to the agent for wholesaler sells it to the retailer and

consumers purchase it from the retailer to use it. Some products

involve less number of middlemen‟s. The product which involves

large number of middlemen‟s profit or say commission are included

in the products selling price, which increase the product price.

Answer 2

There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels