Question

What is physical evidence in service marketing?

Answer 1

Explanation:

Physical evidence as part of the marketing mix. Services as we know are largely intangible when marketing. However customers tend to rely on physical cues to help them evaluate the product before they buy it. ... The role of the marketer is to design and implement such tangible evidence.

Answer 2

Answer:

✔✔ Physical evidence as part of the marketing mix. Services as we know are largely intangible when marketing. However customers tend to rely on physical cues to help them evaluate the product before they buy it. ... The role of the marketer is to design and implement such tangible evidence. ✔✔