Question

What is pre purchase and post purchase behaviour of customer?

Answer 1

Answer:

Pre-Purchase & Post-Purchase Behavior. Consumer decision making involves a continuous flow of interactions between environmental factors and behavioral actions. The process of consumer decision making involves pre-purchase information and post-purchase outcomes

Answer 2

Explanation:

pre purchase and post purchase behaviour of customer are :-

1.)The main objective of this study is to find whether or not, an inverse relationship exist between amount or intensity of dissonance and the dissonance reducing behavior.

2.)Feedback of dissatisfied customers is also important for the organizations in order to eliminate the defaults in the product.

3.)Cognition may be thought of as a piece of knowledge. The knowledge may be about an attitude, an emotion, a behavior, a value, and so on. People hold a multitude of cognitions simultaneously, and these cognitions form irrelevant, consonant or dissonant relationships with one another. Cognitive Irrelevance probably describes the bulk of the relationships among person¹s cognitions. Irrelevance simply means that the two cognitions have nothing to do with each other (O’Keefe, 1990).

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