what Is 'price mix'? state and explain four factors affecting a price decision
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The factors affecting pricing decisions are varied and multiple. Basically, the prices of products and services are determined by the interplay of five factors, viz., demand and supply conditions, production and associated costs, competition, buyer's bargaining power and the perceived value.
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Answer:
Price mix is the price or the value that is attached to the product which is fixed by the producer. Factors Affecting Price Determination. There are number of factors which affect the fixation of the price of a product.
Explanation:
The factors affecting a price decision are:
1. Product Cost
2. The utility and demand
3. government and legal regulations
4. marketing methods used
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