what is problem that bit.ly company tried to solve?
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Answer:
As far as technical solutions go, building a link shortened is a project you could reasonably ask someone to complete during a job interview.
But the business of Bit.ly has never been so simple. Bit.ly encoded about 500 million link every month (including custom URLs like huff.to or pep.si), which across Facebook, Twitter, and all other sites generate about 8 billion clicks–and a myriad of business opportunities.
When Mark Josephson joins Bit.ly as CEO previous September, the six-year-old startup hadn’t really decided. “There was a consumer product team. There was an enterprise product team. There was a science team. No marketing team. And three salespeople who had no go-to-market strategy,” he says.
Bit.ly has launched a bookmarking tool (or “bit marking” tool as the startup put it) for consumers in 2012. But it had been making all of its money on brand tools that keep tabs on where and when potential customers click on a marketer’s links.
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