What is product differentiation?
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Product differentiation is the marketing of generally similar products with minor variations that are used by consumers when making a choice. Examples of differentiated products might include the fastest high-speed internet service or the most gas-efficient electric vehicle on the market today.
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One product is separated from another to make it better is known as product differentiation.
What are the advantages of product differentiation?
- The product differentiation is useful to compete for one business from another
- It provides the best brands and quality of products for any business
- In any business, product differentiation aims to provide the best quality at a low price
- In any small business to improve the quality of the product, product differentiation is required
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