Business Studies, asked by rahulvats1201, 10 months ago

What is Product Life Cycle (PLC) ? How and why strategies differ at various stages of Product Life Cycle ?

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Answered by Anonymous

Answer:

Product Life Cycle. A new product progresses through a sequence of stages from introduction to growth, maturity, and decline. This sequence is known as the product life cycle and is associated with changes in the marketing situation, thus impacting the marketing strategy and the marketing mix.

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