What is pull and push ?
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Push
exert force on (someone or something) in order to move them away from oneself.
Pull
exert force on (someone or something) so as to cause movement towards oneself.
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The business terms push and pull originated in logistics and supply chain management,[2] but are also widely used in marketing,[3][4] and is also a term widely used in the hotel distribution business. Walmart is an example of a company that uses the push vs. pull strategy.
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