What is qualitative observation?
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Qualitative Observation is the research process of using subjective methodologies to gather information or data. ... Qualitative observation deals with the 5 major sensory organs and their functioning – sight, smell, touch, taste and hearing. This doesn't involve measurements or numbers but instead characteristics.
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Qualitative data is defined as the data that approximates and characterizes. Qualitative data can be observed and recorded. This data type is non-numerical in nature. This type of data is collected through methods of observations, one-to-one interviews, conducting focus groups, and similar methods!
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