Question

What is rating scale? What are the types of rating scale? Write merits and limitations of rating scale.

Answer 1

Broadly speaking, rating scales can be divided into two categories: Ordinal and Interval Scales. An ordinal scale is a scale the depicts the answer options in an ordered manner. Net Promoter Score, Liker

Scale, Bipo*ar Mat*ix Table are some of the most effective types of interval scale.

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Answer 2

$<marquee>Hello!</marquee>$


$<b><big>ANSWER:-</b></big>$


$<b>Rating scale :- </b>$



A rating scale is a set of categories designed to elicit information about a quantitative or a qualitative attribute.



$<b> Types of rating scale :- </b>$


There are four primary types of rating scales which can be suitably used in an online survey :-



➡Graphic Rating Scale.


➡ Numerical Rating Scale.


➡Descriptive Rating
Scale.



$<b> limitations of rating scale :-</b>$




1. There is a tendency to rate employee on the basis of one factor only. It is also know as ‘blending tendency’ If the rater finds that the man is good in one field he will rate him good in all other concerned fields.




2. Each rater may apply his own standards with the result the final ratings simply cannot be compared. For example, a rater may think that ‘satisfactory’ rating is better than ‘excellent’. So clarity in standards in missing.



3. Lenient raters give, high ratings where as strict rater always give low ratings. Hence there is a big difference of ratings between two raters. It is another limitation of merit rating.



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