What is referred to as global village
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global village. A phrase coined by Marshall McLuhan to describe the world that has been “shrunk” by modern advances in communications. McLuhan likened the vast network of communications systems to one extended central nervous system, ultimately linking everyone in the world.
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- Global village is the term given to the phenomenon of the world becoming smaller and interconnected due to technology. In 1960s the term was given by a Canadian thinker Marshall McLuhan.
- Economic journalist Thomas Friedman describes the term as a world which is "tied together into a single globalized marketplace and village”.
- The distance and isolation have reduced to a great level due to social media or electronic media.
- The main aim of this is to provide healthy, secure and sustainable lifestyle to the citizens and improving the quality of life.
- We all live in this Global village as when we talk about communication there are no boundaries.
- This has a lot of advantages like togetherness, diversity, job opportunities, cultural awareness etc.
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