Question

What is 'Relationship Management'? Describe the evolution of relationship management in Indian context.

Answer 1

Answer:

Customer relationship management (CRM) is important in running a successful business. The better the relationship, the easier it is to conduct business and generate revenue. Therefore using technology to improve CRM makes good business sense. CRM solutions fall into the following four broad categories.

Answer 2

$\bf\underline{Answer:-}$

Relationship management in terms of business is a supervision or in other words, a maintenance of different relationships between a certain company and its clients which are also known as external partners.

Furthermore, it is a particular strategy in which a certain type of an organization maintains an ongoing level of attachment or engagement with its audience. Moreover, it aims to create a partnership between an organization and its patrons.