Question

What is sale promotion? Describe its objectice

Answer 1

SALES PROMOTION:

Sales promotion refers to those marketing activities that stimulate consumer shows and expositions.

OBJECTIVES:

The objectives of a sales promotion is to -

• increase consumer demand,
• stimulate market demand,
• to get potential buyers to heed a call to action,
• increase the size of purchases and improve product availability using media and non-media marketing communications.