Question

What is sampling and why do businesses use it?

Answer 1

Answer:

Types of sampling include random sampling, block sampling, judgement sampling, and systematic sampling. Companies use sampling as a marketing tool to identify the needs and wants of their target market

Explanation:

Answer 2

In market research, sampling means getting opinions from a number of people, chosen from a specific group, in order to find out about the whole group. ... It would be expensive and time-consuming to collect data from the whole population of a market.