What is segmentation and make a segmentation of the exercise industry and chewing industry?
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Occupation segmentation slices up your target market by job function, job seniority, and job title. A lot of B2B brands target their audience by occupation because they need to attract specific types of professionals who have the authority to make buying decisions on their team or at their company.Mar 15, 2019
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Segmentation helps marketers to be more efficient in terms of time, money and other resources. Market segmentation allows companies to learn about their customers. They gain a better understanding of customer's needs and wants and therefore can tailor campaigns to customer segments most likely to purchase products.
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