Business Studies, asked by Yogeshpatidar4202, 11 months ago

What is Service Marketing ? Explain classification of services with the help of suitable examples.

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Answered by mayankkumartiwari

Ans:- Services marketing is a specialised branch of marketing. Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies compared with the marketing of physical goods.

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