what is social research? explain 500 words
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Answer:
Social Research is a method used by social scientists and researchers to learn about people and societies so that they can design products/services that cater to various needs of the people. Different socio-economic groups belonging to different parts of a county think differently. Various aspects of human behavior need to be addressed to understand their thoughts and feedback about the social world, which can be done using Social Research. Any topic can trigger social research – new feature, new market trend or an upgrade in old technology.
Social Research is conducted by following a systematic plan of action which includes qualitative and quantitative observation methods.
Qualitative methods rely on direct communication with members of a market, observation, text analysis. The results of this method are focused more on being accurate rather than generalizing to the entire population.
Quantitative methods use statistical analysis techniques to evaluate data collected via surveys, polls or questionnaires.
Social Research is a method used by social scientists and researchers to learn about people and societies so that they can design products/services that cater to various needs of the people.