what is some weaknesses of bigmak
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Weaknesses
It uses advertising that mostly targets children, which is a vulnerable and sensitive target
There is a high employee turn-over.
It has not yet accomplish going on the trend of organic food. Core product line out of line with the trend towards healthier lifestyles for adults and children. Product line heavily focused towards hot food and burgers.
Price competition with the competitors results in low revenue.
There is a lack of disruptive innovative products.
Few of the products are seasonal (salad, ice-cream)
There is a rise of quality issues across the franchise network.
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