WHAT IS STEREOTYPES?
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Stereotypes are generalizations about the personal attributes or characteristics of a group of people (e.g., Allport, 1954). Societal stereotypes exist about a broad range of social groups and can vary by context or situation.
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In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example, an expectation about the group's personality, preferences, appearance or ability.
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